Tata Salt had been ranked No. 2 among India’s most trusted food brands. As on January, 2016, we have penetrated through 135 million households across the country month on month. Over the last two decades, Tata Salt has lived up to its claim of being ‘Desh Ka Namak’. The brand has managed to achieve these robust figures by consistently delivering health-aware products. The key to the brand’s success lies in the superior product quality of Tata Salt. Is your Salt Pure enough? Salt is an irreplaceable ingredient in cooking. Therefore, it’s important to ensure that the salt you use is not impure or adulterated. Often, salt may seem to be pure if there are no particles or impurities that are immediately visible to the naked eye. However, this does not mean that the salt you are buying whether branded or loose, is 100-per cent pure. Every pack of Tata Salt comes with a promise of purity – a promise that is ensured through its vacuum-evaporation manufacturing process.